Wednesday, November 6, 2013

Fashion Hero Website and Registration to Launch!
PageantLIVE Hosts a Special Presentation

--Wendy Lindberg, America's SUPER Queen   @SUPERqueenWendy

"It's practically universal. Girls discover their own beauty at a young age, and many dream of becoming models," says the official YouTube teaser, "but not every girl can be a super model."  

But that is the mission of The Fashion Hero, a new website and television project, launching November 14th, 2013. 

This is where Sheree' Walcher, Chelsea St.Pierre, Susan Hoover, and Ava St.Pierre Cogburn join PageantLIVE to talk about their big project and launch of:

Not the Usual Supermodel

"I think in a nutshell as well, it really opens an avenue to help everyone's dream come true, that may not have thought that they had an opportunity in the fashion industry," said Chelsea. 

"I think some new doors will be opening for people, especially like Susan and myself, who are short." Sheree' added. "I modeled as a child with my mom in fashion shows for JC Penny and large department stores. As I got older, I was told I was too short to model. So this will be a great opportunity for people of every race, color, or size. It doesn't matter. Everyone can participate and register for The Fashion Hero."

The Fashion Hero has an official teaser on YouTube that seems to sum it up pretty well. You can watch it below.

Roll the Cameras 

Some of the filming of the show has already begun, but the finale is preparing for next fall and will be shot at the Grand Sirenis Riviera Maya Resort & Spa in Mexico, who is also a sponsor of the program. "A panel of judges will be picking who will be going on to the finale in Mexico," Ava shared. "There is (also) a panel of judges that will follow the website as well as the companies that will be also sponsoring and are a part of The Fashion Hero TV show and series. They will be following the website. Each and every person, male and female, that goes onto the website will have the opportunity to go ahead and have their own page on the website. Once they do that they will be able to have their bios, career goals, pictures..."

The excitement of The Fashion Hero grew as Chelsea shared that the events and program will be not just national, but international.

The Events and Website

"We will be posting all of our events on The Fashion Hero website," Ava told PageantLIVE interviewer, Stephanie McGrane.

"And we ask that you keep checking," Susan recommended, "because every time we go to an event, we are going to have the opportunity to meet so many fascinating new people and new friends. We will be updating the events. We will have all the events we can possibly have."

"We have a team busy working on the website launch.... so do please check back," Sheree' added.

You can also find The Fashion Hero on other social media sights. "you can find us on Pinterest, Tumblr, Facebook, Twitter, and Linkedin.

You can see the website here as it prepares for its official launch November 14th:

The Fashion Hero Website

With Thanks

As the team begins work for the events and tours, there were a few people and brands (companies) they wanted to thanks for a lot of the initial work and sponsorship being put into the program.

The Founder and CEO, Caroline Bernier "(She) brought this concept to all of us to see and have a vision of what fashion and beauty should really be about." Ava Shared. "I also want to thank everyone (on the team in Canada) for bringing us in on this side to help out."

    Some of the sponsors being added to the program are: 

Sirenis Riviera Maya Resort & Spa in Mexico


Planet Beach

Tocara Canada

Style SO Original

Laboratoire Dr Renaud

and Elle Sunglasses

To see the full interview, and celebration of the launch (coming Novemeber 14th), check it out here!


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