Friday, February 28, 2014

Casa La Hermosa - The Most Beautiful Gowns in the House

WINNING STYLE: Casa La Hermosa Exclusive

Robin Ross Fleming shares her tips and trade secrets on hot styles and trends, appropriate silhouettes and what to wear on a big occasion.

La Casa Hermosa is a team of stylists that works with competitive, bridal, prom and special occasion gowns.  The mission is for clients to feel their best whether it be on the pageant stage or the red carpet. This boutique dresses you to win, so look no further for the winning gown to win you the crown.

Hottest Styles:  Eye Candy
Each year brings new fashions and trends but this year’s lineup showcases Tarik Ediz, a unique collection that is reasonably priced.  The touches are crepe with amazing finishes such as a stunning open back with illusions and Swarovski stones.  The finishes are often a focus on embellishments and accents at a very responsible priced.

Mallory Hagan, Miss America 2013
Miss America/Miss USA
La Casa Hermosa boasts Nana Merriweather and Mallory Hagan as clients that have won the prestigious crowns in their specialty gowns. The styles vary by each pageant, so it is important to pay attention to what the style of a Miss America gown is opposed to a Miss USA gown. Miss American definitely errs on the side of a more classic style, whereas Miss USA is the sexy girl next door. It’s not necessary to show more skin but you can push the envelope more in this system. No matter what each gown should be flattering to you and accentuate your figure.

Nana Merriweather, Miss USA 2012
Know Your Area and Your Stage
It’s important to remember that no particular gown will win you the pageant. Also keep in mind the region and area that you are competing in, because it matters. Regional differences play a part in the color selection that a judge will look at.

LA has a more couture feel and Florida is all over the board with a heavy Latina cultural flair. Girls competing in Florida can get away with wearing a very sexy gown that is still tasteful. Plain and simple, pick what the judges will love. Dress for the job and remember what is appropriate for each pageant.

On a Budget
Many dresses are priced inexpensively if you are on a tight budget and but still want to look like a million bucks. Crossover gowns can be found that will transition from Miss America to Miss USA. The Royalty collection, a line of affordable pageant gowns that can also double as a prom gown. Clients don’t have to break the bank to find their winning dream gown.

White Doesn't Always Win
According to Robin it’s not about following a formula, it’s about standing out. Wear the color that you wear best. Different skin tones will look better in white than other tones, so white will not always win the pageant. It is important to remember to keep in mind your skin tone and what looks good on you when selecting the color for your gown.

Luis Calvero
A resident expert who does a weekly fashion segment in Miami. Luis answered viewer’s questions which covered the preferences for both plus size and petite women. La Casa Hermosa has a line called Fabulous which is a collection designed with a curvier figure in mind and caters specifically to plus size figures. For petite sizes figure out a gown that is flattering to your figure with a print or shaping that compliments, such as a vertically sequined gown. Subtlety with accents that elongate the shape of the body is key. For example, a trumpet shape is flattering because it accentuates what you want to emphasize.


Viewers can email their questions to La Casa Hermosa at and follow on Twitter. Any viewer that watched and commented $25 gift certificate toward any purchase of a cocktail dress or gown.

Ask the Crown Exclusive Interview with owner, Robin Fleming


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